Manage your ads 10× faster

Where a marketer's day actually goes

• Exporting stats from every ad account
• Merging ad platform and analytics data into spreadsheets
• Weekly reports for clients and management
• Checking whether CPA dropped or a budget ran out
• Adjusting bids and budgets
• Cleaning up search queries and negative keywords

Hours every day on work that doesn't need your expertise. Palitra takes it over.

How much time you get back

• Daily optimization for one client

  Before
  1–2 h

  With Palitra
  5–10 min to review

• Weekly client report

  Before
  2–3 h*

  With Palitra
  15 min: the report arrives on schedule

• Search query cleanup

  Before
  ~1 h a week*

  With Palitra
  10 min: negative keywords ready to approve

• Investigating a CPA spike

  Before
  1–2 h*

  With Palitra
  10 min: an alert with the cause and a fix

• Merging data from ad accounts

  Before
  3–4 h a week*

  With Palitra
  automatic

• New client at an agency

  Before
  a new hire

  With Palitra
  a new project

* Estimate for a typical account.

Routine goes to Palitra. Decisions stay with you.

Nothing changes in your ad accounts without your approval. Bid and budget limits are set up front, and Palitra cannot exceed them.

How to hand a task to Palitra

1. 1

   Connect your ad accounts

   Ad platforms and analytics in a couple of minutes, no developers needed.

2. 2

   Give it a task

   In plain words in chat, or on a schedule: “Every Monday, send a report on all clients to Telegram”.

3. 3

   Review and approve

   On the web, in Telegram or Slack. Palitra applies the change and remembers the result to suggest better next time.

Daily optimization · Acme Co

Running

Trigger: every day at 9:00

1. Collect data from ad accounts
2. Analyse: 6 skills in parallel
3. Check limits and history
4. Approval in Telegramapproved in Telegram
5. Apply changes
6. Save the result to memory

Palitra

bot

Approval needed · Acme Co

Lower display bid by 15%

Reason: CPA +34% this week

Bid change limit: up to 20% ✓

10:42

✅ ApproveReject

How Palitra differs from ChatGPT and Claude

• Teamwork

  ChatGPT / Claude
  Each person works in their own chat; context isn't shared

  Palitra
  Shared chats: the whole team sees each other's context. Projects and access rights per client

• Learning

  ChatGPT / Claude
  Chat memory only

  Palitra
  Remembers the outcome of every change and suggests better next time

• Cross-channel analytics

  ChatGPT / Claude
  None

  Palitra
  8 attribution models including Markov, Shapley and Data-Driven ML. ROAS, ACoS and CPA down to product level

• Data volume

  ChatGPT / Claude
  MCP connections: an agency's data across dozens of clients doesn't fit in context

  Palitra
  Its own data store: queries of any complexity across all accounts and clients

• Model choice

  ChatGPT / Claude
  Locked to one provider — vendor lock-in risk

  Palitra
  Any frontier model — OpenAI, Claude, Gemini — or your own

• Billing

  ChatGPT / Claude
  A subscription per person, with weekly and 5-hour limits

  Palitra
  One subscription per company, unlimited users, tokens included with the option to top up

• Recurring work

  ChatGPT / Claude
  Requires setting up n8n separately

  Palitra
  Scheduled workflows and anomaly detection out of the box

What Palitra can do

• AI agent

  Ask in plain words and get an answer with a chart and ready-to-apply changes.

• Workflows

  Recurring tasks on a schedule or triggered by events, without you.

• Analytics and attribution

  All channels in one place, no manual spreadsheets. 8 attribution models.

• Data and tracking

  Leads and sales from your CRM next to ad spend — via Palitra Tag, webhooks or CSV.

• Skills

  Ready-made instructions for common tasks. Write your own or import them from other AI agents.

• Control and approvals

  Bid and budget limits, approval for every change, a full decision history.

• Telegram and Slack

  Reports, alerts and change approvals right in your messenger.

• MCP and API

  Connect Claude or your own systems to Palitra's data.

• Many clients

  A project per client, shared credentials, roles and guest access.

Who Palitra is for