AdRoll
Connector for AdRoll — growth marketing and retargeting platform. Access cross-channel campaign performance, email, display, social, and native ad data in one place.
Available API Methods
Campaign Performance
- Display campaigns — impressions, clicks, CTR, CPC, spend, and conversions for web display ads
- Social campaigns — Facebook and Instagram ad performance managed through AdRoll
- Native campaigns — native ad placement metrics across publisher networks
- Email campaigns — open rate, click rate, bounce rate, and conversion data for AdRoll email
Retargeting & Prospecting
- Retargeting metrics — website visitor retargeting performance with recency segments
- Prospecting data — new audience acquisition metrics with lookalike and intent targeting
- CRM retargeting — customer list match rates and re-engagement campaign performance
- Cart abandonment — abandoned cart recovery rates, revenue recovered, and email trigger data
Attribution & Revenue
- Cross-channel attribution — multi-touch attribution across display, social, email, and native
- Revenue metrics — attributed revenue, ROAS, and customer acquisition cost by channel
- Conversion paths — user journey from first touch to conversion across channels
- View-through conversions — impression-attributed conversions with configurable windows
Audience & Segmentation
- Audience segments — behavioral segments based on website activity and engagement
- IntentMap data — AdRoll’s AI-powered intent segments and audience predictions
- Frequency capping — impression frequency per user across channels
- Brand awareness metrics — reach, frequency, and brand lift data for top-of-funnel campaigns
