AI agent for performance marketing
Let the agent handle optimization, analysis, and reporting across all ad channels. One agent instead of dozens of tabs.
See Palitra in action — no commitment
Campaign optimization in minutes
Palitra reduces daily ad campaign optimization work from 1-2 hours to 5-10 minutes of reviewing and approving changes
AI Agent for Advertising
Ask questions, get instant analysis, and launch optimization — all in one conversation
Automated Scenarios
Set up scheduled optimization — the agent will run analysis, send recommendations, get your approval, and execute. An optimizer that never sleeps
Self-Learning & KPI Compliance
Upload your media plan, set KPIs — and Palitra will factor them into every analysis. The system learns from past optimization results and doesn't repeat mistakes
AI optimizes advertising while you focus on strategy
Autonomous Agent
The agent plans multi-step tasks on its own, adjusts bids, pauses underperforming campaigns — and always asks for your approval before taking action.
Automated Workflows
DAG processes for repeatable tasks. Built-in workflows analyze campaigns, generate recommendations, and wait for your approval — on a schedule or triggered by events (CPA increase, new data). Debug and test right in the interface: see what will be done, risk-free.
Pluggable Skills
Extend the agent's capabilities with skills — from creative generation to econometrics. Choose from the library or build your own skills for unique tasks.
Everything for advertising management
From data collection to action automation — a complete toolkit for performance marketing.
Bid Management
Automatic bid adjustment and budget spend control according to the media plan
Cross-Channel Analytics
Attribution across 8 models, natural language queries, unit economics — all in one place
Anomaly Detection
Alerts when metrics deviate — CPA spikes, ROAS drops, budget overspend, and other anomalies
Controls & Approvals
Approve every recommendation before execution — in the UI, Telegram, or Slack
Connectors
Open architecture — connect any ad platform, analytics tool, or CRM
Reports
AI-generated reports with charts, tables, and insights based on data from all sources
Ask – Get – Approve
Three scenarios you'll use every day
Results that speak for themselves
0%
Routine work reduced
"Palitra cut daily optimization from 2 hours to 10 minutes per client. We onboarded and manage 15 new accounts without hiring."
Alex Petrov
Head of PPC, Digital Agency
5-0 min
Time to review campaigns daily
0x
More projects per employee
0/0
Monitoring and alerts
"Agent mode is like having a senior marketer who never forgets to check search queries. And always asks before making changes."
Maria Ivanova
Performance Director, E-commerce Company
Connects to your advertising tools
Ready-made connectors for ad platforms and analytics systems. For everything else — API integration and raw data import.
Choose the Right Plan
Starter
For small teams taking their first steps in AI optimization
What do you get:
- AI chat for data Q&A
- Up to 3 projects
- 1 ad platform + 1 analytics
- Basic Skills (reports, campaign analysis)
Pro
For agencies with 5–20 clients and growing in-house teams
What do you get:
- Everything in Starter
- Up to 20 projects
- Agent mode and scheduled workflows
- Unlimited connectors
- HITL via Telegram/Slack
- Custom Skills and guardrails
Scale
For large agencies (20–50 clients) and mid-market in-house
What do you get:
- Everything in Pro
- Up to 50 projects
- MMM and Shapley attribution
- Mediaplan pacing and forecasting
- Cross-project guardrails
- API access for integrations
Enterprise
For holdings, 50+ clients, and enterprise in-house
What do you get:
- Everything in Scale
- Unlimited projects
- Self-hosted deployment
- SSO/SAML and white-label
- SLA and dedicated manager
- Custom models and connectors
Key differences between plans
| Feature | Starter $49 | Pro $249 | Scale $499 | Enterprise Custom |
|---|---|---|---|---|
| Projects | 3 | 20 | 50 | unlimited |
| Agent mode | ||||
| Workflow runs / month | — | 50 | 500 | unlimited |
| Attribution models | 3 basic | +2 advanced | +Shapley, Markov | +Shapley, Markov |
| Guardrails | — | 6 rules | +3 rules | all + custom |
| API access | ||||
| Deployment | cloud | cloud | cloud | self-hosted + SSO |
| Projects & Chat | ||||
| Project limit | 3 | 20 | 50 | unlimited |
| AI chat for data Q&A | ||||
| Agent mode | ||||
| Workflow runs per month | — | 50 | 500 | unlimited |
| Scheduled runs | ||||
| Skills | ||||
| Built-in skills | ||||
| Custom skills | ||||
| Premium skills (econometrics, forecasting) | ||||
| Data & Connectors | ||||
| Connectors | 1 ad platform + 1 analytics system | unlimited | unlimited | unlimited + custom |
| Mobile trackers | ||||
| Webhook integration | ||||
| User-managed tables | ||||
| CSV upload | ||||
| Analytics | ||||
| Attribution models | last_click, first_click, linear | + time_decay, position_based | + shapley, markov | + shapley, markov |
| Anomaly detection | ||||
| Mediaplan tracking | ||||
| Forecasting | ||||
| Guardrails | ||||
| Bid change limit | ||||
| Budget cap | ||||
| No deletion of campaigns/ad groups/ads | ||||
| Minimum data threshold for changes | ||||
| Paused campaigns/ad groups/ads ratio | ||||
| Brand campaign protection | ||||
| Budget pacing consistency | ||||
| Custom rules | ||||
| Cross-project rules | ||||
| Notifications & human-in-the-loop (HITL) | ||||
| In-app notifications | ||||
| External systems (Telegram, Slack) | ||||
| Support & Security | ||||
| Support level | Email (best effort) | Email (business hours) | Priority (Slack, 4h SLA) | Dedicated manager (1h SLA) |
| API access | ||||
| Self-hosted deployment | ||||
| SSO / SAML | ||||
| SLA | ||||
| White-label branding | ||||
Frequently Asked Questions
Answers to Key Questions About Palitra
