Apple Search Ads
Connector for Apple Search Ads — App Store search advertising platform. Pull keyword-level performance, install attribution, and campaign data for iOS app promotion.
Available API Methods
Campaign Performance
- Campaign reports — impressions, taps, installs, TTR, CPA, spend, and conversions
- Ad group metrics — targeting dimensions, bid amounts, and performance by ad group
- Keyword performance — individual keyword bids, match types, impressions, taps, and conversions
- Search term reports — actual search queries matched to your keywords with performance data
Attribution & Installs
- Install attribution — attributed installs by campaign, ad group, and keyword with timestamps
- Redownloads — returning user reinstall data separated from new downloads
- Lat-on/lat-off split — performance breakdown by user tracking consent status
- Post-install events — downstream conversion events attributed to search ad clicks
Keyword Management
- Keyword bids — current bid amounts with recommended bid ranges
- Negative keywords — campaign and ad group level negative keyword lists
- Keyword suggestions — Apple’s recommended keywords with popularity and competition data
- Broad match analysis — search terms matched via broad match with relevance scores
Budget & Bidding
- Budget allocation — daily budget, lifetime budget, and budget consumption rates
- Bid recommendations — suggested bid ranges based on competition and target position
- Impression share — your share of eligible impressions for targeted keywords
- Campaign scheduling — dayparting and scheduling data with time-of-day performance
