AppsFlyer
Connector for AppsFlyer — mobile attribution and marketing analytics platform. Access install attribution, in-app events, cohort data, and fraud protection metrics.
Available API Methods
Install Attribution
- Installs — attributed and organic installs with media source, campaign, ad set, and ad creative
- Re-attributions — returning user re-engagement data with attribution details
- Re-engagements — deep link and deferred deep link click-through data
- Assist data — multi-touch attribution with assisting touchpoints before conversion
In-App Events
- Event reports — revenue events, registrations, purchases, and custom events with parameters
- Event timeline — chronological event sequence per user with timestamps
- Revenue data — validated and unvalidated in-app purchase revenue by source
- Subscription events — trial starts, renewals, cancellations, and billing issues
Cohort & Retention
- Cohort analysis — day-0 through day-90 retention and LTV cohorts by install date
- Revenue cohorts — cumulative revenue per user cohort segmented by media source
- Activity metrics — DAU, MAU, sessions per user, and session duration trends
- Uninstall tracking — uninstall rates by media source and time-since-install
Fraud Protection
- Protect360 — blocked installs, suspicious click patterns, and fraud reason codes
- Post-attribution fraud — flagged events detected after initial attribution
- Validation rules — custom fraud rule triggers and blocked traffic volumes
- Click flooding — CTIT anomaly detection data and distribution analysis
