Microsoft Advertising
Connector for Microsoft Advertising (Bing Ads) — search and native ad platform. Sync campaign data across Bing, Yahoo, AOL, DuckDuckGo, and Microsoft Audience Network.
Available API Methods
Campaign Performance
- Campaign reports — impressions, clicks, CTR, CPC, spend, conversions, and revenue
- Ad group metrics — bid strategy, keyword-level performance, and quality score data
- Ad performance — responsive search ad and multimedia ad creative-level metrics
- Extension reports — sitelink, callout, call, and structured snippet extension performance
Search Analytics
- Keyword performance — bids, quality scores, impression share, and estimated position
- Search term reports — actual search queries with match type and performance metrics
- Auction insights — impression share, overlap rate, and position above rate vs competitors
- Negative keywords — campaign and ad group level exclusion lists and conflict reports
Conversion Tracking
- UET tag events — page load, custom events, variable revenue, and offline conversion imports
- Conversion goals — configured goal performance with attribution model data
- Auto-tagging — Microsoft Click ID (MSCLKID) conversion matching data
- Floodlight integration — cross-platform conversion data via Campaign Manager tags
Audience & Network
- In-market audiences — Microsoft’s in-market segment targeting performance
- LinkedIn profile targeting — job function, industry, and company targeting (unique to Microsoft)
- Audience Network — native ad performance across MSN, Outlook, and Edge properties
- Remarketing lists — website visitor and dynamic remarketing audience metrics
