Google Ads
Connector for Google Ads — the world's largest digital advertising platform. Sync campaign performance, keyword data, and conversion tracking across Search, Display, Video, and Shopping.
Available API Methods
Campaign Performance
- Campaign metrics — impressions, clicks, CTR, CPC, cost, conversions, and ROAS across all campaign types
- Ad group performance — granular metrics at the ad group level with bid strategy data
- Ad performance — creative-level metrics including responsive search ad asset combinations
- Keyword performance — search term reports, quality scores, impression share, and bid estimates
Conversion Tracking
- Conversion actions — all configured conversion types with values, attribution, and count settings
- Conversion by time — conversion lag analysis and time-to-conversion data
- Offline conversions — imported CRM conversions matched to ad clicks via GCLID
- Enhanced conversions — first-party data match rates and conversion adjustments
Audience & Targeting
- Audience segments — in-market, affinity, custom audiences, and remarketing lists
- Demographics — age, gender, household income, and parental status breakdowns
- Geo performance — country, city, and radius targeting with location bid adjustments
- Device performance — desktop, mobile, and tablet metrics with bid modifiers
Budget & Bidding
- Budget utilization — daily spend vs budget, limited-by-budget signals, and forecast data
- Bid strategy reports — target CPA/ROAS performance, learning status, and bid simulator data
- Auction insights — impression share, overlap rate, and competitor positioning data
