Google Analytics
Connector for Google Analytics 4 — event-based web and app analytics. Access user behavior, acquisition channels, engagement metrics, and e-commerce data.
Available API Methods
User Acquisition
- Traffic sources — session source, medium, campaign with user and session counts
- First user source — acquisition channel for new users with lifetime value data
- Campaign performance — UTM-tagged campaign metrics across all channels
- Google Ads integration — linked Google Ads account data with cost and ROAS metrics
Engagement & Behavior
- Events — all tracked events with event count, users, and custom parameters
- Page views — page path, title, engagement time, and scroll depth
- User engagement — engaged sessions, engagement rate, and average engagement time
- User explorer — individual user timeline with event sequences and properties
Conversions & Monetization
- Key events — configured conversion events with counts and rates by source
- E-commerce — purchases, revenue, items viewed/added/purchased, and cart abandonment
- Monetization overview — total revenue, purchase revenue, ad revenue, and ARPPU
- Attribution — data-driven, last click, and cross-channel attribution models
Audience & Demographics
- Demographics — age, gender, interests, and language of your users
- Geo — country, city, and region-level user distribution
- Technology — browser, OS, device category, and screen resolution
- Audiences — custom audience definitions with real-time membership counts
