LinkedIn Ads
Connector for LinkedIn Marketing Solutions — B2B advertising platform. Access campaign analytics, audience demographics, lead gen form data, and account-based targeting metrics.
Available API Methods
Campaign Analytics
- Campaign performance — impressions, clicks, CTR, CPC, CPM, spend, and conversions
- Creative metrics — per-ad performance with engagement rate, social actions, and video views
- Campaign groups — top-level budget and schedule data with aggregated performance
- Ad format breakdown — metrics split by sponsored content, message ads, dynamic ads, and text ads
Conversion Tracking
- Conversion events — website conversions, lead gen form submissions, and custom events
- Conversion values — revenue attribution and cost-per-conversion by campaign
- Insight tag data — website audience match rates and page-level visitor data
- Offline conversions — imported CRM data matched to LinkedIn ad engagement
Audience & Targeting
- Company targeting — account list match rates, company demographics, and firmographic data
- Professional demographics — job title, function, seniority, industry, and company size breakdowns
- Matched audiences — retargeting lists, contact targeting, and lookalike audience sizes
- Audience expansion — reach and performance impact of audience expansion features
Lead Generation
- Lead gen forms — form submission counts, CPL, and form completion rates
- Lead data export — submitted lead details with UTM parameters and campaign context
- Lead quality signals — open rates, submission rates, and post-submission engagement
