Meta Ads
Connector for Meta Ads (Facebook & Instagram) — social advertising platform. Pull campaign metrics, audience insights, and creative performance across Facebook, Instagram, Messenger, and Audience Network.
Available API Methods
Campaign Performance
- Campaign insights — spend, impressions, reach, frequency, CPM, CPC, and CTR
- Ad set metrics — budget, schedule, optimization goal, and delivery status with performance data
- Ad creative reports — per-creative metrics including video views, image clicks, and carousel card performance
- Placement breakdown — performance split by Facebook Feed, Instagram Stories, Reels, Messenger, and Audience Network
Conversion Tracking
- Standard events — purchase, lead, add to cart, initiate checkout, and custom conversions
- Conversion API — server-side event data quality scores and match rates
- Attribution windows — 1-day, 7-day click and view-through conversion data
- Offline events — imported offline conversion data matched to ad impressions
Audience & Targeting
- Custom audiences — website visitors, customer lists, app users, and engagement audiences
- Lookalike audiences — similarity percentage, source audience, and estimated reach
- Demographics — age, gender, region, and interest-based audience breakdowns
- Reach & frequency — estimated and actual audience reach with frequency distribution
Budget & Delivery
- Budget pacing — daily and lifetime budget utilization and delivery estimates
- Campaign budget optimization — cross-ad-set budget allocation and delivery data
- Bid strategy — lowest cost, cost cap, bid cap performance metrics
- Account spending limits — remaining balance and spend limit thresholds
