Outbrain
Connector for Outbrain — native advertising and content recommendation platform. Pull campaign metrics, publisher-level data, and content engagement analytics.
Available API Methods
Campaign Performance
- Campaign reports — impressions, clicks, CTR, CPC, spend, conversions, and CPA
- Content performance — per-content-item metrics for A/B testing headlines and images
- Publisher breakdown — site-level performance across Outbrain’s premium publisher network
- Platform breakdown — desktop, mobile, and tablet performance splits
Content & Creative
- Ad content metrics — per-creative CTR, spend, and conversion data for headline testing
- Image performance — thumbnail image engagement rates and click-through data
- Video content — native video views, completion rates, and engagement metrics
- Carousel ads — multi-card native ad engagement and per-card click metrics
Conversion Tracking
- Outbrain Pixel — page visit, purchase, lead, and custom conversion events
- Conversion attribution — click-through and view-through attribution with configurable windows
- Revenue tracking — ROAS, revenue per click, and purchase value data
- Post-click behavior — landing page engagement time and bounce rates
Audience & Targeting
- Interest targeting — IAB category and Outbrain interest segment performance data
- Custom audiences — website retargeting, CRM list, and lookalike audience metrics
- Contextual targeting — page topic and keyword category performance data
- Geo performance — country, region, and metro area-level campaign metrics
