Snapchat Marketing
Connector for Snapchat Ads — visual-first advertising platform. Access campaign analytics, AR lens metrics, audience insights, and Story Ad engagement data.
Available API Methods
Campaign Performance
- Campaign stats — impressions, swipe-ups, spend, eCPSU, eCPM, and conversion events
- Ad squad metrics — placement, bid, budget, and performance data by ad squad
- Ad creative performance — per-creative metrics with format breakdowns (Snap, Story, Collection, AR)
- Placement breakdown — User Stories, Discover, Spotlight, and Camera performance splits
Video & Engagement
- Video metrics — 2s views, 15s views, completion rate, average screen time, and quartile views
- Swipe-up rate — attachment engagement rate for web views, app installs, and deep links
- Shares & saves — Snap sharing frequency and screenshot/save actions
- AR lens metrics — lens play time, shares, unique lens users, and AR try-on conversions
Conversion Tracking
- Snap Pixel events — page view, add to cart, purchase, sign-up, and custom conversions
- App events — installs, opens, purchases, and custom in-app events via Snap SDK
- Attribution windows — 1-day, 7-day, 28-day swipe-up and view-through conversion data
- CAPI data — Conversions API event quality scores and match rates
Audience & Targeting
- Custom audiences — Snap Audience Match, lookalikes, pixel audiences, and engagement audiences
- Demographics — age, gender, geo, language, and Snapchat Lifestyle Category data
- Audience insights — estimated reach, audience composition, and interest affinities
- Dynamic ads — product catalog performance, DPA retargeting metrics, and prospecting data
