Spotify Ads
Connector for Spotify Advertising — audio and podcast advertising platform. Access campaign performance, audio completion metrics, and listener audience data.
Available API Methods
Campaign Performance
- Campaign reports — impressions, reach, frequency, clicks, CTR, spend, and completion rates
- Ad set metrics — targeting, budget, schedule, and delivery performance by ad set
- Creative performance — per-creative metrics split by audio, video, and display formats
- Placement breakdown — music, podcast, and Spotify Free tier placement performance
Audio & Video Metrics
- Audio completion rate — listen-through rates for 25%, 50%, 75%, and 100% of audio ads
- Video completion rate — video ad view-through rates by quartile
- Companion banner clicks — click-through rate on display companions shown with audio ads
- Podcast ad metrics — pre-roll, mid-roll, and post-roll ad engagement rates
Conversion Tracking
- Spotify Pixel — website conversion events tracked via Spotify’s measurement pixel
- Streaming conversion lift — artist/playlist streaming lift attributed to ad exposure
- Brand lift studies — ad recall, awareness, consideration, and intent survey data
- Foot traffic attribution — offline store visit attribution via location data partners
Audience & Targeting
- Audience segments — music genre, podcast category, mood, and activity-based targeting data
- Demographics — age, gender, location, and device type distribution of reached audience
- First-party data — Spotify’s behavioral segments based on listening habits
- Audience insights — top genres, playlists, and podcasts of your target audience
