StackAdapt
Connector for StackAdapt — programmatic multi-channel advertising platform. Pull native, display, video, CTV, and audio campaign data with advanced targeting metrics.
Available API Methods
Campaign Performance
- Campaign reports — impressions, clicks, CTR, CPC, CPM, spend, conversions, and CPA
- Line item metrics — channel-specific performance for native, display, video, CTV, in-game, and audio
- Creative performance — per-creative metrics with format and size breakdowns
- Frequency reports — impression frequency distribution and optimal frequency analysis
Multi-Channel Metrics
- Native ads — content recommendation engagement rates across premium publisher sites
- Display ads — banner and rich media performance with viewability metrics
- Video & CTV — video completion rates, connected TV reach, and household-level delivery data
- Audio & in-game — audio ad completion rates and in-game ad viewability metrics
Conversion & Attribution
- Conversion tracking — pixel-based and server-to-server conversion events
- Multi-touch attribution — first-touch, last-touch, and linear attribution models
- Path-to-conversion — user journey from first impression to conversion across channels
- Incrementality testing — lift studies comparing exposed vs control group conversions
Audience & Targeting
- Intent audiences — StackAdapt’s AI-powered browsing intent segments with performance data
- Contextual targeting — page-level contextual category and keyword targeting metrics
- Retargeting segments — website visitor, CRM, and engagement-based audience performance
- Geo-fencing — location-based targeting performance with store visit attribution
