Taboola
Connector for Taboola — native advertising and content discovery platform. Access campaign performance, publisher-level data, and content recommendation metrics.
Available API Methods
Campaign Performance
- Campaign reports — impressions, clicks, CTR, CPC, spend, conversions, and CPA
- Campaign items — individual content item (ad) performance with title and thumbnail data
- Site-level breakdown — performance metrics split by publisher site placement
- Platform breakdown — desktop, mobile, and tablet performance splits
Content & Creative
- Item performance — per-creative CTR, spend, and conversion metrics for A/B testing
- Title analysis — headline performance comparison with engagement rates
- Thumbnail metrics — image creative performance and auto-generated thumbnail data
- Motion ads — video and animated creative performance with view metrics
Conversion & Attribution
- Conversion tracking — pixel-based conversions with event type and value data
- Post-click attribution — conversion window performance and time-to-conversion analysis
- Revenue data — ROAS and revenue-per-click metrics by campaign and site
- Multi-touch attribution — Taboola’s contribution within cross-channel conversion paths
Audience & Targeting
- Audience segments — first-party data segments, marketplace audiences, and lookalike audiences
- Contextual targeting — topic and keyword category performance data
- Geo performance — country, region, and DMA-level metrics
- High-impact placements — homepage and premium placement performance data
