TikTok Ads
Connector for TikTok Ads Manager — short-form video advertising platform. Pull campaign performance, video engagement metrics, and audience data from TikTok's advertising ecosystem.
Available API Methods
Campaign Performance
- Campaign reports — impressions, clicks, CTR, CPC, CPM, spend, and conversions
- Ad group metrics — targeting, budget, schedule, optimization goal, and performance data
- Ad creative performance — per-video metrics including 2s/6s video views, completion rates, and engagement
- Placement breakdown — TikTok, Pangle, and Global App Bundle performance splits
Video Engagement
- Video view metrics — views, average watch time, video completion rate, and view-through rate
- Engagement actions — likes, comments, shares, profile visits, and follows from ads
- Interactive add-on metrics — display card clicks, sticker interactions, and countdown timer engagement
- Spark Ads metrics — organic vs paid engagement split for boosted organic content
Conversion Tracking
- Events API — app installs, purchases, registrations, and custom events via TikTok Pixel or SDK
- Attribution data — click-through and view-through conversions with configurable windows
- Value-based optimization — ROAS, purchase value, and predicted LTV metrics
- Catalog sales — product-level conversions from dynamic showcase ads
Audience & Targeting
- Audience segments — custom audiences, lookalike audiences, and TikTok engagement audiences
- Demographics — age, gender, geo, language, and interest/behavior category breakdowns
- Audience insights — reach estimates and audience overlap analysis
- Hashtag targeting — performance metrics for hashtag and content category targeting
