X Ads (Twitter)
Connector for X Ads (formerly Twitter Ads) — real-time conversation advertising platform. Access promoted tweets, follower campaigns, and engagement analytics.
Available API Methods
Campaign Performance
- Campaign analytics — impressions, engagements, engagement rate, spend, CPE, and conversions
- Line item metrics — bid type, budget, targeting, and delivery performance data
- Promoted tweet stats — per-tweet impressions, clicks, retweets, likes, and replies
- Card metrics — website card, app card, and carousel card engagement data
Engagement Analytics
- Tweet engagement — likes, retweets, quote tweets, replies, and profile clicks
- Video metrics — video views, completion rate (25%/50%/75%/100%), and average watch time
- Link clicks — URL clicks, app clicks, and website conversion actions
- Follows — follower campaign performance with cost per follow
Conversion Tracking
- Website tag events — page visit, purchase, sign-up, download, and custom events
- App events — installs, opens, purchases, and custom in-app events via MACT partners
- Conversion attribution — post-engagement and post-view conversion windows
- Conversion lift — brand lift study results and incremental conversion data
Audience & Targeting
- Tailored audiences — website visitors, CRM lists, mobile app users, and engagement audiences
- Keyword targeting — tweet and search keyword targeting performance data
- Demographics — age, gender, location, language, and device targeting breakdowns
- Interest & follower targeting — interest category and @handle look-alike audience performance
