Yandex Direct
Connector for Yandex Direct — Russia's largest contextual advertising platform. Pull campaign performance data, manage bids, and sync keyword statistics.
Available API Methods
Campaign Management
- Get campaigns — retrieve the list of campaigns with status, daily budget, strategy, and serving settings
- Get ads — pull ad creatives, texts, sitelinks, vCards, and moderation status
- Get ad groups — fetch ad group structure, targeting settings, and negative keywords
- Get keywords — retrieve keyword bids, search volume, and quality scores
Statistics & Reporting
- Campaign statistics — impressions, clicks, CTR, CPC, cost, and conversions by campaign
- Search query report — actual search queries triggering your ads with performance metrics
- Reach & frequency — audience reach and ad impression frequency data
- Attribution models — last click, first click, and cross-device attribution data
Bid Management
- Keyword bids — current and recommended bids for premium and guaranteed placements
- Bid modifiers — audience adjustments, device modifiers, demographics, and weather targeting coefficients
- Strategy parameters — automated strategy settings and performance constraints
Audience & Targeting
- Audiences — retargeting lists, look-alike segments, and custom audience conditions
- Geo targeting — regional bid adjustments and location-based targeting
- Negative keywords — campaign and ad group level negative keyword lists
