Yandex Metrica

Yandex Metrica

Connector for Yandex Metrica — web analytics platform. Access visit data, goal conversions, e-commerce transactions, and behavioral analytics.

Available API Methods

Traffic & Visits

  • Sessions — visit count, page views, bounce rate, and session duration by source/medium
  • Traffic sources — breakdown by organic search, direct, referral, social, and paid traffic
  • Geography — visitor distribution by country, city, and region
  • Devices — desktop, mobile, and tablet traffic with OS and browser details

Goals & Conversions

  • Goal completions — conversion counts and rates for configured goals
  • E-commerce — revenue, transactions, average order value, and product-level data
  • Multi-channel funnels — assisted conversions and attribution across traffic sources
  • Goal funnel — step-by-step conversion funnel with drop-off analysis

Behavioral Analytics

  • Page analytics — entry pages, exit pages, and page-level engagement metrics
  • User parameters — custom user-level dimensions and segmentation
  • Session parameters — custom session-level data passed via JavaScript API
  • Site search — internal search queries, result clicks, and search-to-conversion paths

Audience Segments

  • Segments — predefined and custom audience segments with behavioral conditions
  • Cohort analysis — user retention and return visit patterns over time
  • User-centric reports — individual user journey reconstruction and session timeline
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