Data and tracking
Ad spend, leads and sales in one place
Palitra pulls data from your ad accounts and analytics tools and links it to leads and sales from your own systems. You see which ads bring in revenue, not just clicks.
The routine it takes over
Before
Matching ad spend to CRM leads by hand
Spend lived in ad accounts, leads in the CRM, sales in the back office. Getting a cost per sale meant merging it all by hand and re-tagging links for every campaign.
After
Spend, leads and sales in one place
Links are tagged automatically, and leads and sales arrive by webhook, API or CSV and sit right next to spend.
What it does
Cookieless Palitra Tag
A pixel on your site identifies users without cookies and ties their visits to ad touchpoints.
Palitra Linker
Tags the links in your ads automatically, so cross-channel analytics works without hand-built UTM parameters.
Built-in connectors
Connectors to ad accounts and analytics keep a local data snapshot, bid-change rules and tagging. Every sync re-checks the last 14 days.
Webhooks, API and CSV
Send leads, sales and calls by webhook, in batches through the REST API (up to 10,000 records per request), or as a CSV file.
Custom tables
Up to 50 custom tables per project: product margins, targets, offline sales, whatever your calculations need.
Cross-device attribution
Palitra links a website visit to what happens next in your app and counts that path in attribution.
What it looks like
You: We've connected the CRM webhook. What did one sale from ads cost us last week?
Palitra: 214 sales from ads on $42,600 of spend, so $199 per sale. Another 37 sales came through the app after a first visit to the website; without cross-device matching they'd count as organic. Want this by channel?
You: Yes. And list the deals with no ad source separately.
Palitra: The channel table is below. 52 deals have no source: phone orders and in-store purchases. Upload them as a CSV and they'll be included.
Available on
- Starter— included
- Pro— included
- Scale— included
- Enterprise— included
Related features
Analytics and attribution
Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.
MCP and API
Connect Claude, ChatGPT, Cursor or your own systems to Palitra's advertising data and tools over MCP.
AI agent
No more exporting stats and stitching spreadsheets together: ask in plain words and get an answer with a chart.
FAQ
Didn't find your answer? Get in touch and we'll walk you through it in a demo.
