Skills
Your advertising playbooks, turned into agent skills
A skill is a set of instructions the agent follows for a recurring task: optimizing campaigns, reviewing search terms, writing the weekly report. Use the built-in ones or write your own, and the agent works the way your team does.
The routine it takes over
Before
Every specialist optimizing campaigns their own way
Optimization checklists lived in people's heads and scattered docs, and everyone followed them a little differently.
After
One method for the whole team
A skill captures the method once, and the agent applies it the same way for every client and campaign, so you spend your time on conclusions instead of routine.
What it does
Built-in catalogue
Campaign and keyword optimization, search-term analysis, creative analysis, budget pacing, anomaly detection, the weekly report and MMM.
Run as a /command
Type / in the chat, pick a skill, and the agent carries out the task as written.
Your own skills
Write down your own method in the open Agent Skills format: steps, checks, thresholds and the output you expect.
Import from other agents
Skills you've already written in the Agent Skills format for other agents can be imported into Palitra.
Sandboxed scripts
When a skill needs calculations, its scripts run in an isolated sandbox.
Skills inside workflows
The ready-made channel optimization workflow runs six analysis skills in parallel and turns their findings into recommendations.
What it looks like
You: /search-terms “Catalog — Generic”, last 14 days
Palitra: I reviewed 3,412 search terms. 46 are irrelevant and cost $1,280, so I suggest adding them as negatives. Another 9 drive conversions but aren't keywords yet. Apply the negatives?
You: Yes. Send me the 9 terms as a list.
Palitra: Done: 46 negative keywords added to “Catalog — Generic”. The 9 converting terms with their costs are in the table below.
Available on
- Starter— included
- Pro— included
- Scale— included
- Enterprise— included
Related features
AI agent
No more exporting stats and stitching spreadsheets together: ask in plain words and get an answer with a chart.
Workflows
Recurring ad work runs on its own: on a schedule, an event or a webhook, with changes waiting for approval.
Analytics and attribution
Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.
FAQ
Didn't find your answer? Get in touch and we'll walk you through it in a demo.
