Workflows

Recurring advertising work that runs itself

Turn repeat tasks into workflows: pull data, analyze it, recommend and apply changes in your ad accounts. AI steps do the analysis, and by default nothing changes until you approve it.

The routine it takes over

Before

The same campaign checks every morning and every Friday

Check spend and CPA every morning, rebalance budgets on Monday, put the report together on Friday. These tasks repeat week after week and eat hours.

After

Checks and reports run on a schedule

A workflow runs them on a schedule or when something happens, and you review the result and approve the changes.

What it does

  • A visual editor, like n8n

    You build a workflow from blocks on a canvas. Unlike n8n, it doesn't just move data around, it analyzes it: AI finds the cause of a drop and prepares recommendations.

  • Four kinds of trigger

    A schedule, an event such as CPA rising 30%, a webhook from your own system, or a manual run.

  • Dry-run by default

    A new workflow starts in dry-run mode: it shows what it would change without touching your ad accounts.

  • Approval built into the flow

    Approval is a workflow step. Changes wait for a human decision in the web app, by email, in Telegram or in Slack.

  • Ready-made channel optimization

    Collects data, analyzes it with six skills in parallel, checks change history, recommends, applies guardrails, waits for approval, executes and records the outcome.

  • Runs per plan

    Pro includes 50 runs a month, Scale 500, Enterprise unlimited. Workflows aren't part of Starter.

What it looks like

Daily bid optimization · AcmeRunning
  1. Schedule

    Every day at 9:00

  2. Campaign stats

    Ad accounts · last 7 days

  3. Bid analysis

    /bid-analysis

  4. Approval

    Slack · 24 h timeout

  5. Update bids

    set_keyword_bids · live

An example workflow in the Palitra editor. Sample data.

Available on

  • Starter— not included
  • Pro— included
  • Scale— included
  • Enterprise— included
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FAQ

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