Segment
Connector for Twilio Segment — customer data platform (CDP). Sync user profiles, event streams, audiences, and computed traits across your marketing and analytics stack.
Available API Methods
Event Data
- Track events — all tracked user events with properties, timestamps, and context
- Page views — web page view events with URL, referrer, and page properties
- Screen views — mobile screen view events with app context
- Identify calls — user identity data with traits and anonymous ID associations
User Profiles
- Profile traits — merged user profiles with all identified traits across sources
- Computed traits — dynamically calculated user attributes (e.g., lifetime revenue, session count)
- Predictive traits — ML-based predicted LTV, churn probability, and propensity scores
- Identity resolution — cross-device and cross-channel identity graph data
Audiences & Segments
- Audience membership — real-time audience lists with entry/exit timestamps
- Audience size — current and historical audience member counts
- Audience conditions — behavioral and trait-based audience definition rules
- Engage campaigns — audience activation data sent to downstream destinations
Sources & Destinations
- Source health — event volume, error rates, and schema violations per source
- Destination delivery — event delivery status, retry counts, and failure reasons
- Schema — tracked event and property catalog with data types and frequencies
- Warehouses — sync status, row counts, and table schemas for connected data warehouses
