Store advertising under control, down to every product

Sound familiar?

• ACoS is tracked for the whole store, so loss-making products hide in the totals
• Partner and coupon sales aren't connected to your advertising
• A sales drop that started on Friday gets noticed on Monday
• Revenue and spend reports get stitched together by hand from several systems

Time freed up for the store team

• Daily campaign optimization

  Before
  1–2 h

  With Palitra
  5–10 min to review

• ACoS per product

  Before
  half a day in spreadsheets*

  With Palitra
  ask in chat, get an answer in minutes

• Finding the cause of a sales drop

  Before
  1–2 h*

  With Palitra
  10 min: an alert with the cause and a fix

• Weekly revenue and spend report

  Before
  2–3 h*

  With Palitra
  15 min: the report arrives on schedule

* Estimate for a typical account.

How it works

• ROAS and ACoS for every product

  Palitra links spend to orders and shows which products pay back and which just burn budget. Optimize by ROAS, ACoS, GMV, AOV or CPA.

• Partners and coupons in attribution

  Palitra counts sales from partner links and coupon codes alongside every other channel, not only paid ones.

• Alerts on sales drops

  Scheduled anomaly detection notices when revenue or conversion rate falls and sends an alert with the likely cause to Slack or Telegram.

Features you'll use

• Analytics and attribution

  Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.

• Data and tracking

  Leads and sales next to your ad spend: a cookieless pixel, link tagging, webhooks, an API and CSV uploads.

• AI agent

  No more exporting stats and stitching spreadsheets together: ask in plain words and get an answer with a chart.

• Workflows

  Recurring ad work runs on its own: on a schedule, an event or a webhook, with changes waiting for approval.