Track the path from ad click to in-app purchase

Sound familiar?

• Installs live in one system, ad spend in another and revenue in a third
• A user arrives on your website and buys in the app, and the ad gets no credit
• Cost per action gets stitched together by hand every week
• A drop in purchase conversion is noticed too late

Time freed up for the team

• Daily campaign optimization

  Before
  1–2 h

  With Palitra
  5–10 min to review

• Matching installs with spend

  Before
  2–3 h a week*

  With Palitra
  ask in chat, get an answer in minutes

• Weekly app performance report

  Before
  2–3 h*

  With Palitra
  15 min: the report arrives on schedule

• Finding out why conversion dropped

  Before
  1–2 h*

  With Palitra
  10 min: an alert with the cause and a fix

* Estimate for a typical account.

How it works

• Mobile measurement next to advertising

  Built-in AppsFlyer and Adjust connectors load installs and events into Palitra. The agent joins them with ad spend and answers questions in plain language.

• From website to app

  The Palitra Tag pixel and cross-device attribution link a website visit to an action in the app, so the ad that started it gets credit.

• Alerts on drops

  Scheduled anomaly detection watches installs and purchase conversion and messages you in Slack or Telegram when a metric moves out of its usual range.

Features you'll use

• Data and tracking

  Leads and sales next to your ad spend: a cookieless pixel, link tagging, webhooks, an API and CSV uploads.

• Analytics and attribution

  Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.

• AI agent

  No more exporting stats and stitching spreadsheets together: ask in plain words and get an answer with a chart.

• Messengers

  Ad reports, alerts and approvals land in Telegram and Slack, including your team's group chats.