AI for advertising where every change stays under control

Sound familiar?

• Every campaign change needs sign-off, and approvals get lost in email
• Brand campaigns can't be touched without the brand manager knowing
• Six months later, nobody can tell who changed a campaign or why
• Reports for each brand team are built by hand, product by product

Time freed up for the team

• Daily campaign optimization

  Before
  1–2 h

  With Palitra
  5–10 min to review

• Getting a change approved

  Before
  emails and meetings*

  With Palitra
  one-click approval in the web app, by email or in Slack

• Report for a brand team

  Before
  3–4 h*

  With Palitra
  20 min: the report builds on schedule

• Tracing who changed a campaign

  Before
  30–60 min*

  With Palitra
  1 min: an entry in the audit log

* Estimate for a typical account.

How it works

• Approval for every change

  Switch the tools that change bids, budgets and ads to "needs approval". The agent prepares the change, and the owner approves it in the web app, by email, in Slack or Telegram.

• Limits and brand protection

  Each connector's settings hold the maximum bid and budget change, a no-deletes rule and brand protection. Limits are checked before a change goes to approval.

• An audit log for internal reviews

  Every change is logged: what changed, when and who approved it. The history is easy to share with colleagues or leadership.

Features you'll use

• Control and approvals

  The agent works inside your rules: tool permissions, change limits, approvals and an audit log.

• AI agent

  No more exporting stats and stitching spreadsheets together: ask in plain words and get an answer with a chart.

• Analytics and attribution

  Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.