Real estate advertising, from first call to closed deal

Sound familiar?

• Months pass between first touch and a closed deal, yet Last Click gives all the credit to the final channel
• Calls from call tracking aren't linked to ad campaigns
• The launch budget for a new development runs ahead of the media plan
• The cost-per-call report is pieced together by hand from several systems

Time freed up for marketing

• Daily campaign optimization

  Before
  1–2 h

  With Palitra
  5–10 min to review

• Calls and cost-per-lead report

  Before
  2–3 h*

  With Palitra
  15 min: the report arrives on schedule

• Checking spend against the media plan

  Before
  1 h a week*

  With Palitra
  an alert when spend drifts from plan

• Measuring channel contribution

  Before
  half a day in spreadsheets*

  With Palitra
  a Markov or Shapley attribution report

* Estimate for a typical account.

How it works

• Calls next to spend

  Your call-tracking service sends calls to Palitra via webhook. The agent calculates cost per call and per lead for each campaign and points out where budget is underperforming.

• Attribution for a long sales cycle

  Markov and Shapley models weigh every touchpoint on the way to a deal, not just the last one. Eight models are available in total, from Last Click to Data-Driven ML.

• The media plan under control

  Palitra tracks pacing and forecasts against the media plan. If campaigns spend faster than planned, the agent proposes changes and you approve them in Slack or Telegram.

Features you'll use

• Analytics and attribution

  Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.

• Data and tracking

  Leads and sales next to your ad spend: a cookieless pixel, link tagging, webhooks, an API and CSV uploads.

• Workflows

  Recurring ad work runs on its own: on a schedule, an event or a webhook, with changes waiting for approval.

• Control and approvals

  The agent works inside your rules: tool permissions, change limits, approvals and an audit log.