See which ads bring paying customers, not just sign-ups

Sound familiar?

• Campaigns are optimized for sign-ups, and only a few of them ever pay
• CAC and LTV get recalculated once a quarter in a spreadsheet
• Payment data sits in billing, disconnected from advertising
• The funnel report for leadership is built by hand

Time freed up for marketing

• Daily campaign optimization

  Before
  1–2 h

  With Palitra
  5–10 min to review

• CAC and LTV by channel

  Before
  half a day in a spreadsheet*

  With Palitra
  ask in chat, get an answer in minutes

• Weekly funnel report

  Before
  2–3 h*

  With Palitra
  15 min: the report arrives on schedule

• Finding out why CAC went up

  Before
  1–2 h*

  With Palitra
  10 min: an alert with the cause and a fix

* Estimate for a typical account.

How it works

• The trial-to-paid funnel

  Your product or billing system sends events to Palitra via webhook or API. You see how many trials from each campaign turned into paying customers.

• Unit economics by channel

  The agent calculates CAC, LTV and payback period and shows which channels pay back fastest and which only bring sign-ups.

• Reports on schedule

  Once a week a workflow gathers funnel and unit-economics metrics and posts the report to Slack.

Features you'll use

• Analytics and attribution

  Every ad channel in one place, no spreadsheets: 8 attribution models, ROAS and ACoS down to the product.

• Data and tracking

  Leads and sales next to your ad spend: a cookieless pixel, link tagging, webhooks, an API and CSV uploads.

• Workflows

  Recurring ad work runs on its own: on a schedule, an event or a webhook, with changes waiting for approval.

• AI agent

  No more exporting stats and stitching spreadsheets together: ask in plain words and get an answer with a chart.